Thursday, July 8, 2010

Virtual event planning

• Medical societies can employ a virtual event to reach and serve members who do not traditionally attend physical meetings. In this case, a virtual event would not replace a physical event. Instead it will augment the outreach and member service efforts by providing a high-value interactive experience.

• Pharmaceutical, Biotech, and Medical Device companies can use a virtual events platform for new product launches, ongoing sales training, and audience (professional and consumer) engagement.

• HMOs can inform and educate their members and participating healthcare providers via virtual events to keep them apprised of changes in plans and services.

But what makes Virtual event planning so powerful and effective is the experience they provide. In short, they are attractive, engaging, comprehensive, satisfying – and well, entertaining. And if your audience is enjoying the experience you provide, they will gain affinity for your organization and its products and services, and retain the information you have disseminated. And that’s the crucial “human element” of virtual events.

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