There are 4 phases of reporting for a virtual event:
• Pre-event
• Day of event summary
• Day of event detailed
• Post-event
Pre-eventreporting lets you track the effectiveness of your event promotion to ensure you’re reaching out to the right audience with the right message. These reports consist primarily of registration lists that include full registrant demographics. You may also find it helpful to track registrant origin to determine the most valuable – and least valuable – promotional vehicles, so you can fine-tune your campaign accordingly to reach your registrant goals.
Event day summary reporting gives a live insight into the event day, so you’ll be able to keep track of what’s going on, where. You’ll see where it’s busy and where it’s quiet – and encourage your audience to check out these less-visited venues.
Once the effort and excitement of the event day are over it’s time to dive into the detailed event day reports. The reports will provide you with the in-depth information your stakeholders are clamouring for – statistics on booth attendance, webcast participants, booth representative-to-visitor dialogues, viewed resources, survey results, visit time, number of sessions, and plenty more. From your sponsors and exhibitors, to presenters, to marketing team, sales team, business sponsor and executives, everyone’s going to want to see this data.
During the on-demand period, post-event reports allow you to track attendee activities. Continuing to promote the on-demand event is essential to encourage new registrants, the return of past attendees, and continue to increase the event ROI.
If you found the content in this posting useful, please leave us a comment. We would love to hear from you. To find out more, please visit us at www.virtualevents365.com and come back to this blog for more exciting discussions on virtual events.
No comments:
Post a Comment