Virtual trade show and online events technologies are competitive with other forms of content distribution channels. It is important to keep in mind that this technology is more cost-effective than producing actual physical events. This is due in part to eliminated travel expenses; new members attracted, and decreased facility costs and marketing expenses. When considering whether or not to run a virtual events or add this as a complement to a standing event, remember that virtual trade shows are often more naturally suited to wider distribution, thus generating greater revenue over the long run.
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