Online Exhibitions

One of the most important marketing objectives of any business is the need to identify and generate qualified leads that will eventually be converted into sales. Sales after all are the lifeblood of any successful business.

At the same time it is just as important that you achieve high visibility for your company in the marketplace to support your lead generation campaign, this is so your customers can distinguish your company's products and services amongst the many competitors.

Conventional Online Trade Shows and exhibitions up until now represented the most attractive means to reach a targeted group of people and serve a specific industry or audience. Recent research shows that conventional trade shows are in the Top 5 of 'must do' activities within the B2B marketing mix for marketers and their companies.

However, the expense of the conventional trade show accounts for a huge percentage of a company's marketing budget and from a cost per contact basis, these trade shows represent the most expensive form of marketing for lead generation and brand awareness.

So why is it that trade shows are considered so important for so many companies yet most businesses cannot give a value that they have got in return from a conventional trade show in terms of pure sales?

Well research has also shown that more often than not businesses and marketers avoid thinking strategically about the trade show and thus their presence results in a sub-optimised event execution.

Think about it, event promotion, in particular conventional trade shows require a huge investment of marketing spend and time to generate leads, there is the cost to attend, design and manufacture a booth, print materials, train and pay staff to sell not to mention an advertising campaign to drive visitors to your stand, all this for just 3 days of the 365 available.

If you or your company are spending anywhere from 15% to 25% of the marketing budget on conventional trade shows then you need to demonstrate the Return on Investment. Or maybe you or your company would like to exhibit but your budget cannot stretch to make a large presence amongst your competitors?

Online Exhibitions and trade shows can offer marketers and businesses an affordable solution to get the most value out of an exhibition. Your businesses presence at an online event is part of an end-to-end campaign, online events can bring you qualified leads that you sales team can track and finally lead to closure, delivering results.

So forget about paying for expensive travel, stands, glossy literature. Instead focus on the key issue - the effectiveness of your products and services.

An Online Exhibitions can be seen as the most cost-effective lead generation programme that will sit perfectly with your company's overall marketing mix. Your business will be positioned within oneof our exhibition halls that will be part of a highly targeted PPC click ad campaign to drive pre-qualified leads to your stand.

Lead capture is automatically done for you and stored in a database that you can download direct into your CRM to boost your sales performance. Reporting tools such as online statistics of the number of visitors to your stand and brochure downloads are also inclusive so you can monitor and demonstrate campaign success.

Online Exhibitions also offer businesses a cost effective and targeted way of creating brand awareness in your industry.

Users access Online Exhibitions to discover new products, services, and solutions.