Tuesday, June 29, 2010

The Healthcare Industry’s Foray into the Virtual World

As healthcare industry stakeholders embrace new technologies they are empowering themselves to expand their connection to, improve their communications with, and better serve their employees, constituents, customers, and peers.

Not only are digital interface and ongoing interactions with their audience(s) important, behavioral tracking, data capture, in-depth reporting, and extended engagements are of increasing relevance to their overall communications strategy.

The challenges of the times are growing:
- Access to healthcare providers is becoming more challenging.
- Time and financial constraints are making travel – and time away from the office – more difficult.
- We live in an increasingly On-Demand world.
- Breaking through the increasing clutter and noise is key to success.
- The need for more meaningful data capture and useful reporting is top-of-mind.
- Adherence to regulatory protocols and guidelines must be followed.
- Reducing the amount of time needed for education and training is necessary.

Virtual events have tremendous utility for the healthcare industry. The dissemination of information via a virtual events is greatly enhanced by the immersive experience enjoyed by the participants. For example: